Born in Michigan, working hard for hard working dogs.


Our Ethos
Engine 34 is a Firefighter owned, family business driven by a passion for dogs and their well-being. We specialize in high-quality nutrition designed to support the strength, resilience, and recovery of high-performing dogs. As dedicated dog owners and professionals, we’ve worked directly with working dogs to optimize their energy, enhance recovery, and improve their sleep, redefining canine nutrition.
Our code of ethics and guiding principles (Honor, Respect, Teamwork, Integrity, and Loyalty) were forged through the hard work and discipline found at the firehouse. We are not in the business of pumping up couch potato dogs with unsafe levels of glucosamine, but focus on the bigger picture; keeping dogs healthy through daily exercise, diet, and training.

Our Mission
We are passionate about giving back to dogs on a mission, and want to ensure these extraordinary dogs receive the care, resources, and recognition they deserve. With every bag that leaves our shelf, Engine 34 will:
- Provide funding to therapy dogs who aid the mental health of first responders, bringing comfort in the toughest moments. We believe these dogs are conscious of the work they do, and we hope to provide them with additional funding to continue to save the lives of our comrades.
- Provide resources, and funding to working dogs tasked with the search and recovery of missing persons. Dogs dispatched to natural disasters work tirelessly, saving lives, and bringing hope to devastated communities.
- Assist volunteer Working Dog Handlers with specialized training, covering K9 medical expenses, and supplying essential gear; enabling them to focus on the task at hand.
Join us in honoring, and uplifting these four-legged heroes. Together, we can make a lasting impact on the lives of these incredible dogs and the communities they serve.

350 Days
For one year (15 days off), I walked or ran 3 miles every morning with our three dogs (two Labs and one German Shepherd), whether coming or going from the firehouse. Our dogs have all served a purpose in some capacity throughout their lives. They are aging (14, 11, and 5 years old) and have had their share of struggles and past injuries. Throughout the year, I experienced 350 mornings with these dogs—and spent 350 hours thinking about what drives them: the rush of adrenaline they feel when they see a squirrel, the way their eyes and behavior change when something is suspect, what smells good, and what is best left alone.
Rain, snow, mud, skunks, raccoons, ticks, swamps, ice, and deer—we've been through a lot together. And still, every morning, this is the only thing they want to do.
Engine 34 was created to help keep our dogs around a little while longer, improve their strength, aid their recovery, and prepare them for the next day. We decided to start this company to simplify our nutrition process in an otherwise confusing supplement market. We found that there are hundreds of white-label companies that simply slap a sticker on a new jar and claim it’s the greatest thing. “Vet recommended” means that we have spoken to one veterinarian who said it is safe.
Engine 34 was designed specifically to enhance the lives of dogs who are constantly on the move. We spent nine months researching, sampling, and testing the most effective, proactive, and natural ingredients available for our dogs. We have worked directly with pet nutrition scientists in an effort to keep our promise of providing natural nutrition—without resorting to unnecessarily complicated language. As they say, the proof is in the pudding.
Follow our morning hikes at @engine34heroes.

Our Heroes
Working dogs are more than companions—they're trusted partners. Their performance reflects the time, money, and effort invested in their training and care. Engine 34 Good Morning™ & Good Evening™ were crafted as a consistent daily foundation to support their health, well-being, and peak performance. We worked with dog scientists to design a daily formula that helps dogs thrive amidst daily challenges, providing the reliability working dogs and their handlers deserve.

Our Fuel
Engine 34 is the first to offer a specific diet to address the needs of morning, and evening activity. Working and active dogs deserve the proper energy to explore, the calm to rest, and the vitality to recover. Good Morning™ and Good Evening™ were designed specifically to meet the unique needs of dogs at every stage of life. Just like the kitchen table at the firehouse, we use all natural ingredients, carefully selected for their effectiveness, and safety.
We prioritize quality and transparency, ensuring that every batch meets the highest standards. We continue to monitor the effectiveness and health of our 3 dogs, making sure that each scoop is packed with the necessary tools to keep your hero in optimal condition.

Our Roots
For over 150 years, dogs have been integral to firehouses, with Dalmatians playing a critical role in early firefighting history. Far from mere mascots, they alerted firefighters to alarms, cleared roadways for horse-drawn engines, and even guided hose teams into burning buildings. These brave station dogs often warned of danger and helped locate victims, embodying the heroism of firefighting traditions.

Join Us
We invite you to join us on this journey to enhance the lives of working dogs. Whether you're looking to boost your dog’s energy, improve their sleep, or support their recovery, Engine 34 is here to help. Together, let’s celebrate the joy and companionship that our dogs bring into our lives.
Join us daily on our Good Morning hikes @engine34heroes
Our profits, your charity
With every purchase, Engine 34 makes a donation on your behalf.